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Starbucks Holiday 2020

 

 
 

A gorgeous burst of eye candy. A tiny lantern in the form of a coffee cup. An affirmation that everything’s
going to be ok. Left or right. Win or lose. All are welcome. All are deserving. All are special.
And in our constancy, hope—that even after the hard, Starbucks is always here.
A beacon that the world will keep going. And a signal for us to tap into our communal holiday heart. And let it grow again.
This year, our campaign invites us all into a festive moment of joy. And an invitation to share it. 

 C A R R Y   T H E   M E R R Y

 
 

Concept + Moodboard

Holiday Cups

Print Ads

Social Post

Shoppers + Pastry Bags + Hot Cup Sleeve

Film

Starbucks Card Collection

Holiday Coffee Packaging

Starbucks For Life Game - Mobile Platform